How has Pro-Choice Gold™ improved?

Pro-Choice Gold™ has improved with new and additional ingredients.  These improvements include replacing Bio-Mos® with Actigen® and adding Betaine, Pumpkin Powder and L-Glutamine.

What’s the advantage of Actigen® over Bio-Mos®?

Bio-Mos® is a mannan-rich prebiotic designed to maintain gut integrity, stability and health by promoting good bacteria, supported by more than 734 trials and 114 peer-reviewed publications.

Actigen® is a second-generation bioactive mannan-rich fraction (MRF), and in addition to all the benefits of Bio-Mos® has been shown to block unfavourable organisms from the gut.

What’s the benefit of adding Betaine (Trimethylglycine) to Pro-Choice Gold™?

Improved digestion: Betaine supports digestive health by promoting and enhancing nutrient absorption. This could be beneficial for horses with digestive issues or those undergoing stress, such as during transportation or changes in diet.

Stress reduction: Betaine supplementation has been associated with a reduction in stress markers in various animal studies. For horses exposed to stressors such as travel, competition, or changes in routine, Betaine will help mitigate the negative effects of stress on health and performance.

Improved hydration: Betaine is an osmolyte, meaning it helps regulate water balance within cells. In hot weather or during strenuous exercise, horses may lose electrolytes and become dehydrated. Betaine supplementation can aid in maintaining proper hydration levels, which are crucial for overall health and performance.

Enhanced muscle function: Betaine supports muscle function and reduce fatigue in horses in racing or show jumping. By supporting muscle function, Betaine contributes to improved performance and reduced risk of injury.

Support for liver function: The liver plays a crucial role in detoxification and metabolism in horses. Betaine has been shown to support liver health by promoting the metabolism of fats and reducing the accumulation of fat in the liver. This can be particularly beneficial for horses with conditions such as fatty liver syndrome.

What’s the benefit of adding Pumpkin Powder to Pro-Choice Gold™?

Digestive health: Pumpkin is rich in fibre, which can aid in maintaining healthy digestion in horses. The soluble fibre in pumpkin can help regulate bowel movements and promote gut health, potentially reducing the risk of colic and other digestive issues.

Weight management: For overweight or insulin-resistant horses, pumpkin powder can be a valuable addition to their diet. It’s low in sugar and starch but high in fibre, making it a filling option that can help horses feel satisfied without consuming excess calories.

Nutritional support: Pumpkin is packed with vitamins and minerals, including vitamin A, vitamin C, potassium, and beta-carotene. These nutrients can contribute to overall health and well-being in horses, supporting immune and muscle function.

Anti-inflammatory properties: Pumpkin contains antioxidants such as beta-carotene and vitamin C, which have anti-inflammatory properties. This can be beneficial for horses with conditions such as arthritis or other inflammatory issues.

Hydration: Pumpkin has a high water content, which can assist hydration in horses.  Adequate hydration is essential for overall health and can help prevent issues such as impaction colic.

What’s the benefit of adding L-Glutmaine to Pro-Choice Gold™?

Intestinal health: Glutamine is known for its role in maintaining the integrity of the intestinal mucosa. It helps support the structure and function of the gut lining, which can be especially beneficial for horses experiencing gastrointestinal issues or undergoing stress, such as travel or changes in diet.

Stress reduction: Glutamine supplementation has been linked to reduced levels of stress hormones.   For horses subjected to stressful situations like competition, transportation, or changes in routine, Glutamine may help mitigate the negative effects of stress on health and performance.

Muscle repair and recovery: Glutamine is essential for muscle repair and recovery after exercise or injury. It helps replenish glycogen stores in muscles and supports protein synthesis, aiding in the repair of muscle tissue damaged during exercise.

Immune function: Glutamine is a primary fuel source for immune cells, and adequate levels are necessary for a healthy immune response. Supplementing with glutamine may support immune function in horses, particularly during periods of stress or illness.

Support for hoof health: Glutamine is an essential component of keratin, the protein that makes up the hoof wall. Supplementing with glutamine may support hoof growth and integrity, potentially reducing the risk of hoof cracks or weakness.

Has the feeding rate changed?

No, the feeding rate is the same as the previous version of Pro-Choice Gold™.  This has been achieved by using the highest concentrations of ingredients available.

Has the product price changed?

No, the price of Pro-Choice Gold™ has not increased despite the specification improvements. 

What about Aviform®’s manufacturing and quality assurance schemes? 

Aviform® formulates and manufactures its supplements in our facility based in Norfolk, UK.   

We have the following accreditations and assurance schemes:  UFAS, BETA NOPS and ISO9001:2015. These externally audited schemes ensure the most stringent standards for ingredient sourcing and manufacturing processes providing confidence in the product quality and safety of every Aviform® supplement.