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Aviform Ltd started manufacturing nutritional supplements back in 1977.  We originally produced avian products (hence the name).  

By 1990 our product ranges included equine and dog supplements.

At the same time we started to contract manufacture for other companies. These ‘private label’ products are either our own in house specifications or are produced to the customer’s own specification.  These range from products supplied in bulk through to finished products ready for resale.

Click here> for more private label info

We launched our MUSCLEFORM brand in 1999 and were one of the very first companies in the UK to offer high quality sports nutrition supplements at low prices.

In 2015 we moved to our current 9,000 sq ft production facility and warehouse based in Wymondham, South Norfolk.

As part of our manufacturing process, we hold a large selection of raw material stock, We have increasingly have been supplying bulk materials at very competitive prices to the animal health and sports nutrition industries.

Aviform products are distributed to over 40 countries worldwide either direct from our website or through our export agents.


Avform’s innovative products are formulated without compromise, using only the finest ingredients from an approved and accredited network of trusted suppliers, to ensure ultimate product quality and performance.

GMP - The premises and processes of Aviform’s facilities follow Good Manufacturing Practices and comply with all elements of the Food Safety Act and Food Hygiene Regulations (for our human supplements) and the Feed Hygiene Regulation (183/2005) for our animal health supplements.

Our registration number is: GB 226 0636.

Aviform operates a fully maintained Quality Assurance Management System.  Full traceability from raw material intake to finished product is documented and maintained.  Aviform uses batch-manufacturing techniques and HACCP Standards.  Our quality assurance and compliance processes are fully inspected annually by Trading Standards.

BATCH TESTING - To further ensure you are using the best available, Aviform products are routinely and independently tested for purity.

For example, every single batch of our marketing leading equine joint supplement SUPPLEAZE GOLD is rigorously tested for ‘Naturally Occurring Prohibited Substances’ prior to being released for sale.   In fact, in over 10 years of testing, we’ve never had a test failure.

BETA TRADE MEMBER - The British Equestrian Trade Association (BETA) is recognised as the official representative for equestrian manufacturing, wholesale and retail trade.  Aviform Ltd is a BETA trade member.

UFAS - We are a UFAS (Universal Feed Assurance Scheme - UFAS 6029) accredited company, enabling us to guarantee full traceability on all the ingredients we utilise in our formulations, which are selected in compliance with the FEI guidelines.  

UFAS aims to protect human and animal health by ensuring safe practises in manufacture based on HACCP principles.  It verifies that the industry is meeting its obligations under the appropriate feed safety related legislation and codes of practise in maintaining safety in the feed and food chain.

UFAS is a Product Certifications Scheme, accredited to International Standard ISO 17065.